In 1899, Enoch William Beard began making handmade straw-filled palliasses and tufted horse hair mattresses under the name The Australian Bedding Mill. In 1926, the premises tragically burnt to the ground, and Enoch felt this was the end of his bedding business.
He gave his son, Albert, a half gold sovereign and an idea. Albert used the money to buy some black and white striped ticking, flock, kapok and horse hair, and with the assistance of his wife Ada, began hand sewing mattresses.
Albert called his new venture A.H. Beard, and the company quickly developed a reputation for quality handcrafted beds. He passed his passion and dedication to his son Austin, who continued the mission to provide superior sleep.